It is not unusual to see celebrities get into building their fashion-related retail business. They set the trend after all. Though fans go gaga over them, expanding their brands have become very challenging. Jennifer Lopez’s Sweetface urban street wear line which was a spin off of her JLo brand in 2003 has discontinued its production just this 2009. As of the moment the brand is on its haitus. Sarah Jessica Parker’s Bitten Line has lost its home after Steve and Barry’s declared bankruptcy. Olsen Twins’ Mary Kate and Ashley in Walmart was criticized after PETA named one of them "worst dressed for wearing fur".
Though it seems that being on the other side of the business is not too sweet after all, some have unstoppably expanded coping with the critical market’s demands.
From Paris Hilton’s Heels.com empire to Nicky Hilton’s bag designs for Samantha Thavasa, Gwen Stefani’s L.A.M.B and tie up with Harajuku Lovers, many have spread out from basic to other lines.
Gwen Stefani's L.A.M.B collection
Accessories being one the most successful, Heidi Klum’s Mouawad Jewelry Collection, Kimora Lee’s Baby Phat Accessories and of course Nicole Richie’s House of Harlow with her 1960’s jewelry, have been increasingly popular and more accessible to international markets. Fellow celebrities have been seen wearing pieces from the collection too.
Heidi Klum wearing her earrings
Kimora Lee in full Baby Phat outfit
Nicole Richie in her 1960's Sunburst Necklace from House of Harlow (USD 79.00 in Kitson)
Kim Kardashian spotted wearing House of Harlow 1960's necklace
Definitely there’s no business like show business because in show business, there are other businesses.
If you like Nicole Richie’s House of Harlow 1960’s necklace you may want to check out Jean & Rosz’s Harlow-like necklace.
Jean & Rosz: Php 480.00 in torquoise only.